Louboutin

All aboard! Inside Christian Louboutin’s LOUBI AIRWAYS

Popular opinion may link ruby red heels with the phrase “there’s no place like home”. But Christian Louboutin knows–after the year we’ve had—that being at home is the last thing any of us are nostalgic for. Instead, for Fall 2021, the iconic French accessories designer re-cast glittering red stilettos as the uniform of the jet set, inviting us aboard “Loubi Airways”. The video sequence above was filmed inside an empty terminal at JFK in New York.

Accessories including quasi-luggage top-handle totes, printed with the “Loubi Airways” logo, chic red leather travel gloves, and metallic red Mary Janes paid homage to what Alain de Botton called “the art of travel”. New prints featured heavily, such as the “Oh Xtian!” collages that cover boxy shoulder bags, reminiscent of moodboards Louboutin used to create with images pulled from ’90s magazines. And the “Caracaba”, inspired by the recurring motifs in the Tarot de Marseille.

_{Words by: Grace O’Neill @graziamagazine}

Inspired by the 3D technology unveiled in apps like Drest, Louboutin created an immersive digital event, staged inside a private jet (lined with the ubiquitous Louboutin red, of course) and offering all the trappings of an interactive video game. Tap the cockpit for the appearance of a Bitmoji-style Christian, or head to the bar for a closer look at the Caracaba-printed high-top sneakers and platform sandals.

_{Credit: Christian Louboutin}

A hunger for travel was apparent throughout the collection—particularly in the “Loubi In Wonderland” pieces, which featured blown-out prints of tourist landmarks, like the Tivoli Garden in Copenhagen, and the iconic Parisian jardins. Given that international flights aren’t likely to recommence until the later months of 2021, we may have to settle for Louboutin’s frothy, fabulous concoctions to tide us over until then. You won’t see us complaining.

Ladies and Gentlemen, we request your full attention as our Loubicrew demonstrates the safety, sorry, style demonstration! More on https://t.co/jO6WhwkvzZ!#ChristianLouboutin
Director & Photographer: Victor Bastidas
Music: Corine-Il Fait Chaud
Location: TWA pic.twitter.com/Nmwo3yAcHo
— Christian Louboutin (@LouboutinWorld) March 10, 2021

_{Credit: Christian Louboutin}

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JOIN US ON THE BEACH AT

Sun, sea and exclusive-to-Selfridges sandals have washed ashore at the Selfridges Corner Shop, where we’re hosting Loubi’s on the Beach throughout June. A lifelong lover of travel, Designer Christian Louboutin brought the joy of island-hopping around the Greek Cyclades – and a dash of seaside nostalgia – to the boardwalk and beach huts of our sunny setting. And, of course, the space is awash with signature red-soled shoes, brightly printed bags and, for the first time ever, Christian Louboutin pet accessories and surfboards. Grab your towel and read on for summer inspiration from the designer himself.