@isamayabeauty

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INSIDE ISAMAYA FFRENCH’S HIGHLY ANTICIPATED NEW BEAUTY BRAND, ISAMAYA

_{Credit: @stevenkleinstudio}

“For me, make-up is an extension of your authentic self,” says Isamaya Ffrench. “It’s a means to help express that intrinsic, internal feeling in a more obvious way.” It’s this spirit of self-expression and individuality that is at the heart of her debut make-up and skincare brand ISAMAYA.

As a make-up artist Ffrench has built her reputation on her wild, unrestrained creativity and imaginative transformations – it was Ffrench who was responsible for Rihanna’s divisive razor-thin brows and turning Vivienne Westwood models into Pinocchio. One of the most important creatives and image-makers in the industry right now, her work is subversive, gorgeous, terrifying, and awe-inspiring. But it wasn’t the metamorphosis she has become synonymous with that she was aiming for when she embarked on creating ISAMAYA, her most personal project yet.  

_{Credit: isamaya}

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Introducing INDUSTRIAL COLOUR PIGMENTS and LIPLACQ
[Flash Warning]

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Describing her make-up as “weapons for truth”, Ffrench sees her brand as providing tools for people to express themselves and find their authenticity, offering a non-conformist alternative to the message often fed to us by the industry. “This brand is about make-up that you wear for yourself, it’s a personal journey,” she says. “That, for me, is the right message – make-up is a weapon for truth, it is a way to help you become more of who you are.”

So what is in the future for ISAMAYA? Alongside the upcoming collections, Ffrench is really looking forward to responding to feedback directly from her audience and finding out what they want. “I’m not a big multi-person-in-suits brand. I’m a person that can respond to what my audience likes, and I’m excited by that,” she says. Ultimately, what she is looking to do is create things that are timeless. “I try not to worry too much about what might be popular in 2024. I think it’s important to just be guided by your creative instinct and always look at the bigger picture rather than lipstick. You know what I mean? That’s how I’m doing it for now.”

_{Text Credit: ALEX PETERS @Dazed Beauty}

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⬇︎CLICK – to open flipbook ⬇︎

⬆︎CLICK – to open flipbook ⬆︎

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_{Credit: isamaya}

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_{Photo credit: @elizavetaporodina}

_{Video credit: @stevenkleinstudio}

Starring: @isamayaffrench, @george_lesage, @fallon_havanna, @georgiahopemakeup

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THOM BROWNE AW22 show

The Toys! @thombrowne Lashes @lamblashesofficial
Hair @jamespecis

Photos: Courtesy of Thom Browne (Vogue)

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THOM BROWNE Spring 2019

Photos: Yannis Vlamos & Luca Tombolini

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MEET THE AMBASSADORS

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